FESTIVAL TAKING PLACE MAY 30th, 2026 | 12pm – 8pm
The Virginia Hispanic Chamber of Commerce (VAHCC) is proud to announce that the 25th Annual ¿Qué Pasa? Festival will take place on Saturday, May 30, 2026, at the newly constructed CarMax Park in Richmond, Virginia.
For over two decades, the VAHCC has showcased the diversity, beauty, and traditions of Hispanic and Latin American cultures in Virginia’s capital city, creating a vibrant cultural and educational experience for the entire community. The festival is free and open to the public and is dedicated to highlighting local businesses, artisans, restaurants, entertainers, and organizations.
This year’s celebration will bring the community together in an exciting new venue, offering an even more dynamic festival experience that celebrates the music, culture, flavors, and traditions of Hispanic and Latin American countries.
Throughout the day, visitors can enjoy live Latin music and cultural performances, delicious Latin American cuisine and desserts, refreshing beverages, and a lively atmosphere filled with the energy of the community. Guests can also explore the artisan market, featuring unique vendors, handcrafted goods, artwork, and specialty products.
Families are invited to visit the Kids Area, where children can participate in fun and educational activities including arts, crafts, and interactive cultural experiences.
Join us for a day of celebration, culture, and community at the 25th Annual ¿Qué Pasa? Festival.
Parking, Directions & Festival Map
Information regarding parking options, directions to CarMax Park, and the official festival map will be available soon. Please check back for updates as we get closer to the event.