FESTIVAL TAKING PLACE MAY 30th, 2026 | 12pm – 8pm
The Virginia Hispanic Chamber of Commerce (VAHCC) is proud to announce that the 25th Annual ¿Qué Pasa? Festival will take place on Saturday, May 30, 2026, at CarMax Park in Richmond, Virginia (2929 N Arthur Ashe Blvd Richmond, VA 23220)
For over two decades, the VAHCC has showcased the diversity, beauty, and traditions of Hispanic and Latin American cultures in Virginia’s capital city, creating a vibrant cultural and educational experience for the entire community. The festival is free and open to the public and is dedicated to highlighting local businesses, artisans, restaurants, entertainers, and organizations.
This year’s celebration will bring the community together in an exciting new venue, offering an even more dynamic festival experience that celebrates the music, culture, flavors, and traditions of Hispanic and Latin American countries.
Throughout the day, visitors can enjoy live Latin music and cultural performances, delicious Latin American cuisine and desserts, refreshing beverages, and a lively atmosphere filled with the energy of the community. Guests can also explore the artisan market, featuring unique vendors, handcrafted goods, artwork, and specialty products.
Families are invited to visit the Kids Area, where children can participate in fun and educational activities including arts, crafts, and interactive cultural experiences.
Join us for a day of celebration, culture, and community at the 25th Annual ¿Qué Pasa? Festival.
Parking & Directions
CarMax Park provides a variety of easy, in-and-out parking areas for fans entering off Arthur Ashe Boulevard, Hermitage Road and Robin Hood Road. Bike racks are also available between the Red and Blue Lots near Arthur Ashe Boulevard for fans who chose to cycle to the stadium. Additionally, those arriving via ride-share can be dropped off and picked up in the Red Lot. Don’t feel like fighting traffic? Take the GRTC Pulse!
Parking at CarMax Park during the festival is FREE during the festival!
- Black & Gold Lot: ADA Parking. Entrance off Arthur Ashe Boulevard between red lot and Arthur Ashe Center.
- Red Lot: General Parking. Entrance off Arthur Ashe Boulevard adjacent to Arthur Ashe Center. Also designated for ride-sharing pickup and drop off.
- Yellow Lot: General Parking. Entrance off Arthur Ashe Boulevard between red lot and Arthur Ashe Center.
- Green Lot: General Parking. Entrances off Hermitage Road and Robin Hood Road.
- Pink Lot: General Parking. Entrance off Hermitage Road.
- Blue Lot: NOT OPEN TO PUBLIC.
Festival Location: CarMax Park
2929 N Arthur Ashe Blvd
Richmond, VA 23220
