The Virginia Hispanic Chamber of Commerce is proud to announce that this year’s ¿Qué Pasa? Festival is taking place on Saturday, May 6th, 2023 from 12:00 PM to 8:00 PM on Brown’s Island. For over two decades, the VAHCC has showcased the diversity and beauty of Hispanic & Latin American cultures in the capital city of Virginia, bringing a cultural and educational experience. This event is free to the public and is held with the goal of showcasing local Hispanic & Latino businesses, artisans, restaurants, entertainers, and more.  

Visitors will be able to experience an even more vibrant space that will bring the community together, all while showcasing the dynamic cultures, sounds, tastes, and feelings of Hispanic & Latin American countries. Dance the day and night away to our amazing live Latin music and prepare to be mesmerized by incredible performances by local favorites. Enjoy delicious Latin culinary staples, savory desserts, select beers, and specialty drinks. Stroll through our artisan market, featuring unique vendors, live artist exhibitions, homemade crafts, gifts, and more. Attendees can also enjoy some family fun in our Kid’s Area featuring educational installations with arts and crafts activities.

Festival Location:

Brown’s Island


Free Riverfront Parking:

  • On-street parking on S. 2nd Street between Brown’s Island Way and E. Byrd Street (limited parking)
  • The Belle Isle parking lot is located at the corner of Tredegar Street and Brown’s Island Way (limited parking)

Paid Riverfront Parking: 

  • Federal Reserve Parking Deck located off of Bragg Street at 5th or 7th Streets. $8 Fee to park (EXACT CASH/CHANGE, NO CARD ACCEPTED). Navigate to the Federal Reserve Deck via Google Maps here.
  • Delta Hotels by Marriott parking deck, 555 E. Canal Street, Open 24/7
  • 5th & Canal Street, Public parking after 5:00pm on weekdays, and 24/7 on weekends, Pay through “ParkMobile” by app or QR code, see signage on-site
  • 4th & Canal Street, Public parking 24/7, Pay through “ParkMobile” by app or QR code, see signage on-site
  • 1200 E Byrd Street (Reynolds lot), Public parking 24/7, See signage and pay-to-park kiosk on-site
  • 8th & Cary Parking Deck, See signage and pay-to-park kiosk on-site

GRTC Transit System:



Tredegar St. between 5th and 7th Streets

Main Entrances:

5th St Footbridge, Richmond, VA 23219 (Accessible: wheelchair and stroller friendly)

7th St Bridge, Richmond, VA 23219 (Steps on one end)